About the id: The id was created as an answer to a common problem! At trade-shows, conventions, and other special events with dim lighting, I found I could not read peoples’ names on their badges. The solution? A light-up badge! Guests at my booth were able to read my name and affiliation without zeroing in directly on my chest. When I saw others wearing the id: the light-up badge, I was relieved to be able to do the same.